i.
Senior expertise, direct
You work with me. No account layers, no junior analysts learning on your budget.
Strategic Insights
You're not short on data. You're short on clarity.
Where data becomes clear, and decisions start to glow.
Fyreglow turns social listening, consumer insights and AI-enhanced analysis into decisions your teams actually make.
Some of the brands I've worked with
INGKraftEstée LauderCasa Cuervo
PepsiBacardiMercedes-BenzUniversal Studios
ParamountHEBVictorinoxMayo Clinic
Boehringer IngelheimMoët Hennessy
Why Fyreglow
The data is already there. The clarity isn't.
ii.
Built for action
Every engagement ends with recommendations your teams can use, not a deck they file away.
iii.
Independent
No platform partnerships, no commissions. Advice reflects what fits you.
Services
Powering decision science
Make the platform earn its licence
Audits, frameworks, implementation, prompting advisory, insight reports and training.
Senior insight without the headcount
Research leadership and embedded support, for as long as you need it.
Better decisions, made faster
Methodology, tool selection and retained strategic counsel.
12+Years in insights
€2M+Portfolio managed
2,000+Users trained
20+Markets covered
In their words
What people say
She has a strong strategic mindset and a rare talent for connecting signals, context, and goals to drive meaningful outcomes.
Tania Stach Appinio
Jess was instrumental in designing our automation, training our team, leading analyses, and managing her teams to meet our incredibly tight timelines.
Daniel O'Rourke Kantar
Testimonial slot — reserved.
Name Company
Testimonial slot — reserved.
Name Company
About
Twelve years at the highest level of this work
Talkwalker. Kantar. A €2M+ enterprise portfolio and research programmes up to $1.8M. Then Fyreglow.
Read the full story →
The podcast
Mind The Insight Gap
The space between what data says and what companies do about it.
Co-hosted with Shruti Sekhar. Honest conversations about insight, social listening and AI.
Listen to episodes →Signals
The latest thinking
What I'm reading, exploring and working through — published as it happens.
Ready to use the data you already have?
Where data becomes clear, and decisions start to glow.
The story
Where it comes from
Twelve years across Kantar and Talkwalker — two of the biggest names in research and social intelligence. At Kantar, research programmes from $100K to $1.8M for Fortune 500 clients. At Talkwalker, a €2M+ enterprise portfolio across Europe, frameworks adopted by 2,000+ users, and multi-market programmes for some of the most recognised brands in the world.
Then Fyreglow. Built to do the part that actually moves companies — not more reporting, but the work that turns data into a decision.
Jessica Figueiras
Founder & Principal Consultant
Credentials
The track record
- 2023 – 2026Senior Strategic Insights Consultant — Talkwalker, Luxembourg
- 2020 – 2023Senior Solutions Consultant — Talkwalker, Luxembourg
- 2017 – 2020Senior Consultant / Project Manager — Kantar, United States
- 2013 – 2017Consultant / Project Analyst — Kantar, United States
- EducationB.S. Economics, UCAB · Certificate in Marketing, UCLA
- CertifiedEvolving Methods in Consumer Research, University of Georgia · Data Science Math Skills, Duke · Python Programmer, Kschool
- LanguagesSpanish (native) · English (fluent) · French (basic)
The difference
What sets Fyreglow apart
You get the senior person
At big agencies, whoever wins the work rarely does the work. Here they're the same person.
Independent by design
No platform partnerships and no referral commissions behind any recommendation.
AI-enhanced, human-led
AI speeds up the analysis, and its use is always disclosed. Judgement and commercial context stay human.
Boutique economics
Senior thinking without network agency overhead, and decisions made in one conversation.
Let's talk about your project
A short conversation is usually enough to know if it's a fit.
Group one
Social listening
Most companies use a fraction of what their platform can do. This closes that gap.
Audits
A full review of your setup, queries and data quality — with a roadmap for what to fix first.
Frameworks
How your social data gets captured and interpreted, defined around your business.
Implementation
Queries, dashboards, tagging and workflows configured and ready for your team to run.
Prompting advisory
Getting real answers out of chatbots, AI summaries and AI filters — prompts and guardrails built for your data and your questions.
Insight reports
Custom research answering specific questions on brand, trends, sentiment and competitors.
Training
Your team learns to do this without me — on tools, method and insight communication.
Group two
Fractional insights consulting
A senior research lead, for one project or for as long as you need.
Research management
From design and commissioning through fieldwork, analysis and final presentation.
Team support
Plugged into your existing team to cover a gap, lead a workstream or add expertise.
Synthetic personas
AI-generated consumer profiles to simulate audience response — faster than traditional qual.
Group three
Strategic advisory
Senior insights counsel, without adding it to headcount.
Methodology selection
The right research approach for your question, budget and team — without unnecessary complexity.
Tool evaluation
Independent help choosing a platform: requirements, demos and shortlisting, with no vendor ties.
Team efficiency
Process improvements inside insights functions: workflows, templates and reporting standards.
Retained counsel
Ongoing advisory on intelligence strategy and data-driven decision-making.
How it works
Four stages, every engagement
Stage 01
Discovery
Your context, your objectives, and the decisions that need making.
Stage 02
Analysis
Auditing what exists, designing the approach and running the analysis.
Stage 03
Activation
Turning findings into recommendations your teams can act on.
Stage 04
Optimisation
Advisory and training so the capability holds once I'm gone.
How do engagements start?
With a short discovery call — no pitch attached. If it's a fit, you get a scoped proposal within a few days.
Are you the only one working on the projects?
No. I'm always on the project and I'm always the lead researcher — but if a project needs extra hands, we evaluate that during the discovery call and I introduce the resources when the time comes. This is typically for larger engagements.
Do you work with AI?
Yes. AI is used at different points in a project and its use is always disclosed to the client — for example message clustering, AI summaries within platforms, AI filters within platforms, and similar. Interpretation and recommendations stay human.
Do you work with agencies too?
Yes. Brands come for capability building and insight programmes; agencies come for specialist social listening expertise. Platform vendors engage Fyreglow as a delivery and training partner.
Do you only work with Fortune 500 companies?
No. Much of my background is with large enterprise brands, but I also work with small and mid-sized businesses. Smaller teams often get more out of this work, not less — there's less internal machinery between an insight and a decision.
Which platforms do you work with?
Talkwalker, Brandwatch, Quid, Sprinklr, SentiOne, Pulsar, Audiense and others. No partnerships or commissions behind any of them.
Are you available internationally?
Yes. Based in Luxembourg, working across multiple markets. Remote-first, with on-site sessions where they add value.
What does it cost?
It depends on scope and format — retainer, project or advisory days work differently. Pricing is shared openly on the discovery call.
From the Substack
Published as it happens
Notes on insight, culture and the questions worth sitting with. Some of it is about the work. Some of it isn't.
Subscribe for what comes next
New writing, straight to your inbox.
New episodes regularly
Honest conversations about insight and decisions
Co-hosted by Jessica Figueiras and Shruti Sekhar. Candid discussion on social listening, consumer intelligence, AI in research, and what really happens between research and action.
Episodes
Start here
Episode
Budgeting for social listening tools
What a realistic budget looks like, and where the money actually goes.
Watch →Episode
What are you actually paying for? Data coverage in social listening
The coverage question every buyer should ask before signing a contract.
Watch →Episode
How AI is shaping social media and digital insights
Where AI is genuinely changing the work, and where it's noise.
Watch →The hosts
Two practitioners, not two pundits
Jessica Figueiras — Founder of Fyreglow. Twelve years in strategic insights across Talkwalker and Kantar, managing a €2M+ enterprise portfolio and building social listening frameworks adopted by 2,000+ users across CPG, luxury, healthcare and automotive.
Shruti Sekhar — Founder of Strato IQ and a Founding Member of The Social Intelligence Lab, helping global brands turn digital and customer data into strategy.
Both hosts still do the work. That's the point.
Subscribe and follow along
New conversations on insight, data and the decisions in between.
Get in touch
Tell me what you're working on
If you're generating social data but not getting strategic value from it — or you need senior insights expertise for a project or an ongoing challenge — I'd like to hear about it.
Location
Based in Luxembourg
Working across multiple markets.